Almost half (46%) of Polish internet users would like to watch TV channels on an à la carte basis.
When asked as to which they would choose, there was a clear preference for HBO (42%), Canal+ (27%), Discovery(19%) and National Geographic and Canal+ Sport (16% each).
The findings, contained a study named MEC VideoTrack ll, undertaken by MEC, showed that 60% would be willing to pay up to PLN10 (€2.31) a month for their favourite channel, 20 % between PLN11 and PLN20 and over 7% between PLN21 and PLN30.
The study also found that internet users identified National Geographic (19%) and Discovery (18.1%) as two channels whose content is most lacking on the web.
In addition, they said that TVN (34%) and Polsat (28%) offered the most interesting content online.