The move, first reported in the New York Times, is the latest exponent of social media overlapping with broadcast media.
Like its counterpart Facebook, it has been experimenting through agreements for the Wimbledon Tennis Championships, CBS News, and the National Football League where US viewers will be able to view ten games per season for which Twitter has paid $10 million.
Putting the Twitter app on the Apple TV will naturally make it easier for audiences to engage with Twitter’s TV content. There are apps that make it possible to view a Twitter timeline, but not from Twitter itself.
Apple already integrates Twitter into its desktop computers (alongside Facebook, LinkedIn and Google), so this a logical extension. One that could also be taken up by its rivals.
No comment has been made by either Twitter or Apple.