However, the total number of TV subscriptions includes double STB homes, which account for 357,000 homes – meaning that the total of unique TV customers is 1,458,000. Promimus said it now has a 35.6% marketshare for Digital TV
Revenue from TV totaled EUR88 million for the second quarter of 2016, up 7.6% from the same period of 2015. Consumer’s TV revenue continued to do well, driven by the continued subscriber growth, with both the Proximus and Scarlet brands increasing their customer base.
Consumer ended June 2016 with a total TV customer base of 1,816,00014, up by 123,000 customers or +7.3% from the previous year. In the second quarter of 2016, a total of 21,000 TV subscribers were added, of which 18,000 were unique customers, i.e. fairly in line with the same period of 2015 when adjusting for the 6,000 migrated Snow customers (acquired from KPN) at that time.
The recurring TV ARPU was slightly up year-on-year at EUR 20.2 (+0.4%). Over the first six months of 2016, the revenue from TV totaled EUR 174 million, or 9% higher than the previous year.
“In spite of a changing competitive environment, we continued to grow our customer base, increased our market shares for internet and TV, and improved our customer mix by shifting towards higher value 3-and 4-Play offers,” commented Dominique Leroy, CEO of Proximus Group.