Baltic consumers can subscribe to Viaplay for €9.99 per month for the complete content package, or €6.99 without sports. The service will be available via the Viaplay website and smartphone and tablet apps (Android and iOS).
MTG has also signed a partnership agreement with the mobile operator Tele2 to make Viaplay available to its customers across the Baltics, where more than 97% of the population is within Tele2’s 4G coverage.
Commenting on the launch of Viaplay, Jørgen Madsen Lindemann, MTG President & CEO, said: “The Baltic countries are ideal markets for streamed video given the high-speed internet penetration levels and tech savvy consumers who love great content. Viaplay brings more content to consumers in the region than any other video streaming service, and includes original MTG local programming too. Consumers will now have access to their favourite TV shows, movies and sports wherever they are and whenever connected.”
As in the Nordic markets, where Viaplay has been available for five years, the streaming service will complement MTG’s current offering, including TV channels and satellite platforms, in each country.