Vivendi says its new offer for Mediaset Premium represents a more ambitious project that’s in line with the strategy of its nearest competitors.
The media company has confirmed it has written to Mediaset with an alternative structure, the details of which have been released following a request by stock market regulator AMF.
Under the revised offer Mediaset would receive a 3.5 per cent share in Vivendi in return for a 20% share in DTT pay platform Mediaset Premium and a 3.5% in Mediaset itself.
In a statement Vivendi said the structure would fully align the interests of the two groups. Acquiring a direct stake in Mediaset Premium would enable Vivendi to bring its know-how in Pay-TV, while keeping intact the synergies between pay and free TV activities within the Mediaset group.
Vivendi’s original offer for Mediaset Premium had supposedly been concluded in April, but earlier this week it emerged the French company had backed away from the original agreement.