Cyfrowy Polsat has launched a new version of the ipla app that gives access to on demand content without an internet connection.
According to the company, the app, which is available through the App Store for iOS devices, offers a function that is unique in the Polish VOD market.
Separately, data produced by Gemius/PBI for Wirtualne Media shows strong growth in the public broadcaster’s on demand service Vod.tvp.pl following the withdrawal of its content from the rival VOD.pl.
At the same time, Player.pl, operated by the commercial broadcaster TVN, maintained a strong position in the market despite losing share in June, when coverage of Euro 2016 was been offered by competitors.
In June, on PCs, VOD.pl was the market leader with a 14.47% share. It was followed by ipla (9.46%), Player.pl (7.90%) and Vod.tvp.pl (5.37%).