According to data published by the Croatian Association of Communication Agencies (HURA), TV also accounted for just over half (51%) of total ad spend in 2015. Although the internet claimed a share of only 11.6%, of HRK168 million, it was the fastest growing medium (+43.6%) in 2015.
On the other hand, print, though the second most popular medium, claiming a share f 18.9%), saw spend fall by 10.4% to HRK275 million in 2015.
Total ad spend in Croatia in 2015 amounted to HRK1.452 million, up 3.1% on the previous year.
HURA says the primary sources of the data were MediaPuls (IpsosPuls), FINA and HURA media agencies.