Hungary’s TV2 Group has launched a new film channel.
Known as Mozi+, it has replaced Pro4, a channel aimed at male viewers, and is on air for 24 hours daily, with a technical reach of almost 70%.
TV2 Group operates TV2, one of Hungary’s top two national commercial TV stations.
Mozi+, which offers productions from major US studios, is the first of several new thematic channels it plans to add to its portfolio this year.