Launched on Monday, July 11, the live streams are available to all 210 television markets nationwide, reaching more than 98% of pay-TV subscribers, representing 96 million homes.
Viewers have access to a simulcast of the network’s primetime entertainment programming via Fox.com and Fox Now for iPhone, iPad, Android, Kindle Fire, Apple TV and Google Chromecast. With this beta launch, Fox is the only broadcast network to offer pay-TV customers a live stream of its primetime entertainment programming. Fox will simulcast entertainment programming seven nights a week, as well as Saturdays during late-night.
Fox’s new live-streaming capability will enable Fox affiliates to dynamically insert local-market advertising and display station branding.
“From the start of the on-demand and over-the-top viewing revolution, Fox has been at the forefront of providing greater access to our buzz-defining shows, like Empire, Lucifer, Scream Queens and Family Guy,” said Dana Walden and Gary Newman, chairmen and CEOs of Fox Television Group, in a joint statement.
“Adding nationwide primetime live streams is just another great example of how the FOX Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.”