In a statement, the EBU says that he will introduce a new structure and new strategy at RTSH to promote a more efficient workflow and higher quality content.
By modernising public service media and introducing new platforms, he hopes the broadcaster will be able to better serve citizens throughout the country and not just those in the capital.
Gellçi is committed to implementing the EBU values and will be working closely with the organisation, particularly the Partnership Programme, in the forthcoming months.
According to EBU Manager Radka Betcheva, “Last year, the EBU signed a memorandum of understanding with RTSH and the OSCE to support the reform of public service broadcasting in the country. We have gone on to provide extensive support to RTSH including professional, strategic, legal and technical advice and we are looking forward to continuing this cooperation.”
Gellçi has been invited to visit the EBU in Geneva and to attend the General Assembly in December.