SES has launched a defence of the business of satellite as it comes under increasing pressure from online streaming services.
The Luxembourg-based operator has used its Investor Days event to launch a new white paper that says satellite provides the answer to delivering high quality video, anywhere, and to any device.
Satellite Captures the Wave of Video Growth details SES’s strategy in video, and champions the use of a hybrid network to meet the high quality video demands of today’s viewing public.
It also highlights the recent purchase of RR Media as a demonstration of its forward-thinking philosophy. Based in Tel Aviv, RR Media is a digital media services company. Earlier this year SES announced its intent to merge RR Media with SPS, SES’s media services subsidiary. “The new company will support over 900 customers, 440 playout channels, 1,000 TV channels, and over 100 VOD platforms including Netflix, Amazon, iTunes, and Hulu,” SES writes. “Technical infrastructure such as data centres, playouts, and teleports will be managed across the globe.
“Delivering one HD movie via terrestrial broadband to 2,500,000 viewers could cost thousands of euros. This compares to around EUR 10 to deliver one HD movie over satellite to a countless number of viewers, limited only by the boundaries of the satellite footprint,” the White Paper explains. “This demand for quality and the delivery methods it requires is a key factor that makes satellite vital to the success of the future video landscape.”
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