The new look and feel aims to make finding favourite programmes easier, through a better organised homepage, higher-quality programme images and the introduction of easy-to-view genre listings.
UKTV Play’s General Manager Emma Boston said, “UKTV Play has a vast and diverse catalogue of quality shows, which caters for everyone’s ‘thing’, whether that’s a love of drama or obsession with true crime. We wanted to reward users with an even better UKTV Play, and rigorous A/B testing has allowed us to develop a brilliant new streamlined interface to ensure visitors can find something great to watch in seconds. The new look site is set against an aesthetic, clean white background to give it a premium feel that mirrors the quality of our content. Our research shows that once people come in to use UKTV Play, they’re very likely to keep coming back, so it’s crucial their experience is first class every time.”
With a bouquet of channels on the DTT platform Freeview, UKTV continues its stellar performance, with growth of 81% year on year.