In his new role, he will play an instrumental part in the strategic development, expansion and growth of the company in North America.
‘Greg’s successful track record and experience show he’s a true powerhouse in the online video industry” said Simon Hoegsbro, CEO at Xstream.
“He has a fine sense of how to bring value to our customers, helping them build more profitable business. Under Greg’s leadership, I’m confident that Xstream will continue to drive a stronger market presence and strengthen strategic partnership with North American customers and partners.”
Greg has acquired more than 17 years of experience in the media and entertainment industry. Before joining Xstream, Greg held a variety of roles across the Internet TV industry, from Technicolor to AllDigital and most recently serving as Director of Sales at Clearleap/IBM.
At Xstream, Greg will be responsible for overseeing Xstream’s business throughout North America, leveraging his well- rooted industry experience to drive strategic initiatives, position the company for growth and develop new business.
“I’m thrilled to be joining Xstream at such a pivotal time in the company’s history. The Internet TV and OTT market is ripe with opportunity,” said Siefkin.
“With its proven technology, solid reputation and innovative technology stack, Xstream is uniquely positioned to provide operators, broadcasters and content owners with scalable and flexible OTT solutions. I look forward to continue the work to build strong partnerships with our customers in what is undoubtedly one of the most exciting and fast developing industries in the world”
“Greg’s appointment serves to further strengthen the Xstream leadership team during an exciting phase of the company’s development and marks the beginning of an increased level of investment from Xstream in North America,” Hoegsbro added.