Sheraton Kalouria has been promoted to president and chief marketing officer for Sony Pictures Television (SPT).
In this newly expanded role, he will now oversee consumer products licensing for SPT series and brands as part of the division’s global marketing function and continue to report to Steve Mosko, chairman, SPT.
Kalouria will have oversight of SPT’s consumer products licensing, which has been integrated into the marketing unit to fully exploit television franchises.
He will also continue to be responsible for all marketing initiatives for SPT’s US productions, international productions, US ad sales, US distribution, international distribution and global networks. He is in charge of the development and strategic implementation of sales marketing and client support operations; consumer marketing and publicity; and digital, social media and talent relations for network, syndication, cable and new media programming worldwide.
Kalouria joined SPT in 2010 as senior VP of programming business development.
He served as executive VP and chief marketing officer since 2011.