The Czech commercial broadcaster FTV Prima has begun to use Media Cloud to deliver its Prima Play service.
Media Cloud, which is operated by the national transmission company Ceske Radiokomunikace (CRa), is the first and to date only cloud service in the country conceived as a comprehensive solution for the handling, storing and reliable delivery of content for the web, mobile devices and HbbTV.
Prima Play gives viewers access to FTV Prima’s programming, including a video archive and live broadcasts of all its channels.