Virgin Media is offering customers BIKE, a channel dedicated to cycling.
The broadcaster offers a mix of live coverage, documentaries and original UK programming. It will be available to customers signed up to the M+ service and above.
Virgin Media’s chief digital entertainment officer, David Bouchier said: “You can’t question the growth in cycling in recent years, and on our TV service it is all about people’s interests and passions, be it more mainstream media or specialist channels. We know there is a strong interest in sport from football to cycling so we’re delighted to bring BIKE to Virgin Media homes.”
The schedule includes live coverage of many of the season’s top professional races.