Liberty Global will unify the names of its cable subsidiaries in Austria and Switzerland under the joint label UPC, the umbrella brand of its European cable assets.
As part of the name change which will take place during the course of 2016 the current brands UPC Austria and UPC Cablecom will be dropped. At the same time, a new joint logo will be introduced (pictured above).
On August 1, 2015, Liberty Global already combined its cable assets in Austria and Switzerland to a joint organisation based in Zurich, headed by CEO Eric Tveter. From 2016, the company will then also visually appear a single unit.