A seasonal children’s channel aimed at the Russian-speaking market will make its debut on December 1.
According to Satkurier, it will be known as Deda Moroza (‘Grandfather Frost’) and operated by Lagardere Thematiques International, whose portfolio already includes Tiji and Gulli, international channels aimed at children and young people.
Deda Moroza, which has been undergoing tests on Astra 4A at 4.8 degrees East, will be on air until January 31, 2016.
It has already secured distribution on the DTH platform Viasat Ukraine.