yes Satellite is Israel’s leading pay TV service provider. Founded in July 2000, yes had since gained 580,000 subscribers, which comprise 38 percent of the Israeli pay TV market. yes is considered to be an innovative provider, introducing new services and technological advancements to its subscribers regularly, ahead of its competition.
In March 2013, yes announced ‘MyTV’, a personalized TV service accessed through yes STBs, powered by Viaccess-Orca’s COMPASS content discovery and recommendations platform part of VO’s Voyage – TV Everywhere solution. COMPASS for yes is a cloud service. In the first year, yes was trialing COMPASS’ various features and setting it up for the commercial launch in May 2014.
This case study presents results and analysis of “MyTV” service based on COMPASS.
MyTV can be accessed today through the “MyTV” button on the remote control, or through navigating to channel 17 – a dedicated channel for the “MyTV” portal. Channel 17 is esentially a new COMPASS-powered virtual channel on the yes channel lineup. This interactive channel presents the user with 3 options: search, linear recommendations and personal VOD recommendations.
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