TVN would welcome the entry of Netflix into Poland as it would help the fight against piracy and at the same time get viewers accustomed to paying for content, according Maciej Maciejowski, a member of the board responsible for the broadcaster’s online services.
Speaking to Wirtualne Media, he added that Netflix would not be seen as a competitor to its own Player service due to the latter’s different funding model (advertising) and the fact Netflix would not have access to the most popular, locally-produced Polish content.
Although Player is free to watch, TVN has for a number of months been trialing a paid-for service named Player Plus that would offer viewers movies and foreign series, as well as linear channels.
Maciejowski gave no indication as to when the service will make its debut.
Despite its growing activity in Western Europe and upcoming launches in several key markets this autumn, Netflix has yet to make its debut in Central and Eastern Europe.