Samsung has launched an advertising campaign in Poland on the public broadcaster TVP’s channels using HbbTV.
According to the hybrid TV expert Pawel Tutka, the campaign promotes Samsung Smart TV on every TV with support for HbbTV with the message “Only on Samsung Smart TV you’ll see sport on the application VOD.TVP.PL”.
He adds that Samsung does not officially support the HbbTV standard in the Polish market, with HbbTV on Samsung Smart TV devices disabled.
To use HbbTV on Samsung TV (series F5300) requires the installation of a special Hbb widget from the Samsung Smart TV store and this is very complicated.
TVP plans to offer on demand services on all sets supporting the HbbTV standard.