Discovery going to the dogs with DogTV

dog-tvMIPTV 2014 CANNES. Discovery Communications has made an investment in DogTV, which is the first television network created just for canines.

The companies have also formed a strategic partnership to help accelerate DogTV’s growth and allow for collaboration with Animal Planet.

DogTV is a 24-hour network “that effectively helps babysit stay-at-home pooches with programming specifically designed for their eyes and ears.”

The channel is now available on DirecTV in the US, on Roku set-tops and as a streaming service on dogtv.com.

Last October DogTV gave its first presence in Europe at the MIPCOM market.