WATCH VIDEO. YouTube is available now on the Roku 3 player in the US Canada, UK and the Republic of Ireland.
The app, or channel as Roku calls it, is expected to be available on additional player models next year.
The Send to TV feature lets customers pair a smartphone or tablet to YouTube on the Roku 3. Just connect the device to the same Wifi as the Roku set-top, and with one click viewers can send videos to their Roku.
The YouTube channel also allows HD streaming and makes it easier to get YouTube subscriptions on TV.