Discovery to launch new women’s channel

Beauty Queen MurdersDiscovery Networks CEEMEA has announced the launch of IDXtra, a new female-oriented mystery and suspense channel.

It will be available in SD and HD and make its debut in the second quarter of 2014.

Commenting on the launch, Paul Welling, SVP, Head of Channels, Discovery Networks CEEMEA said: “There is increased demand and opportunity in the market for factual mystery and suspense content which we have the experience and ability to fill and for this reason we have ambitious plans to roll ID Xtra out to as many as 105 markets across CEEMEA in 2014. Many of our largest operators have already signed up and with drama at the forefront of this channel’s offering, viewers will be kept on the edge of their seat and watching for longer than other channels, as ID Xtra invites them to take a closer look and get under the skin of unsolved mysteries.”

Discovery Communications will invest more than $1.5 billion in content this year and says it will continue the trend.

It also points to its success of launching new channels for women, with TLC, which made its debut in 2011, already the fastest and most distributed entertainment channel for women in the world.