BBC Global News has partnered with Twitter Amplify, the social broadcast network service’s video promotion tool. This is the first Twitter Amplify partnership with a global news broadcaster.
“This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products,” said James Montgomery, director of digital and technology at BBC Global News Ltd.
“Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
BBC Global News will provide the global Twitter community timely in-Tweet video clips that complement its global newsgathering operation. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Glenn Brown, senior director of Twitter Amplify. “We look forward to working with BBC Global News to bring these programmes to market.”
BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this autumn. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBCTrending will incorporate three key elements: 1) the BBC’s international social media reach and 24-hour video production operation 2) the BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and 3) Twitter Amplify’s innovative real-time video promotion tool.
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.