Duffy, who is a former executive vice chairman of ntl:Telewest and is a non-executive director of Modern Times Group takes over from Sir Charles Dunstone, who has taken on the role since the departure of Lord Sugar in March.
Welcoming Simon to the role, Sir Charles Dunstone, interim Chairman said: “We are delighted that Simon is joining YouView. He brings vast experience of leading the boards of major organisations and in-depth knowledge and experience of our sector.”
Simon Duffy said, “I am excited to be part of YouView as it continues its journey beyond launch and a successful first year. YouView will play a crucial role in the future of Television and the Internet in the UK and I look forward to working with the Board and Executive team to achieve this vision.”
Duffy will be the third permanent chairman of YouView in three years, following Lord Sugar and Kip Meek.