Sony opens 4K Ultra HD video store

Sony 4K video storeSony has launched its video download service Video Unlimited 4K service, with access to more than 70 full length native 4K Ultra HD feature films and TV shows.

The content comes from Sony Pictures Entertainment and other production houses, which customers can rent or purchase content for download on Sony’s 4K Ultra HD Media Player (FMP-X1) for playback on Sony 4K Ultra HD televisions.

“We have been spearheading the advancement of 4K Ultra HD technology from the start, and have now reached another milestone as promised with the Video Unlimited 4K service going live,” said Sony Electronics President and COO Phil Molyneux.

Over 70 feature films and TV shows are now available through the service, with a library of more than 100 expected to become available in 4K Ultra HD before the end of the year. Available now on the service is the hit TV show Breaking Bad, as well as movies including Moneyball, Think Like A Man, Premium Rush, Ghostbusters, The Amazing Spider-Man, Funny Girl, The Guns of Navarone, and many more. Upcoming releases will include This is the End, After Earth and Elysium.

Commenting on the announcement, Chris Cookson, President of Sony Pictures Technologies said, “Sony Pictures has been working in 4K for several years. 4K mastering and restoration allows us to capture and convey more of the information from a film’s original 35mm negative, while new 4K cameras like the F65 offer higher resolution and expanded color palettes to help us create ever-more immersive experiences for audiences in theaters and at home.”

The cost for TV episodes is $3.99, while feature films start at $7.99 for a 24-hour rental, or $29.99 for a purchase. Select purchased titles include an UltraViolet digital version of the movie or TV show, enabling consumers to play back their content on the go (in HD or SD).