TalkTalk has announced it has signed its 500,000th TV customer, 11 months after adopting the PSB-telco broadband service YouView as its prime source of TV entertainment.
It is a far cry from the 50,000 households that took the Tiscali TV service, formed from the old HomeChoice business, and run as TalkTalk TV.
Dido Harding, TalkTalk’s Chief Executive, said: “Reaching this milestone in less than a year is a great achievement, but it’s just the beginning. Each week thousands more homes are signing up to YouView from TalkTalk. Customers tell us they love the great value entertainment we offer, plus the flexibility to watch it when and how they want. As the UK’s fastest growing TV service, we remain committed to bringing affordable pay TV to more and more families across the country.”
TalkTalk launched the YouView service at the send of September 2012, offering its own Huawei box to receive DTT channels, augmented by its own on demand service and linear channels.