Viewster will add Red Bull Media House video content available to viewers in the UK, Benelux, Germany and the Nordics.
Viewster subsribers will be able to watch action sports and culture content, produced by Red Bull Media House, on-demand. Programming includes Red Bull Art of Motion, Red Bull Beat Battle, Red Bull Tops season 1 and 2, Red Bull Cliptomaniacs and Ryan Doyle Travel Story
“Five years ago, when consumers wanted to be entertained, they switched on the TV. Today, they are turning to the web and on-demand video services,” said Kai Henniges, CEO of Viewster.
“Smart brands like Red Bull have recognised this and are now looking at new distribution channels that will introduce their content to new audiences. By making content available on-demand, sports and music fans worldwide can watch this unique content whenever and however they choose. And with our ever-increasing library of film and TV content also available, it’s not surprising that we’re continuing to see month-on-month growth worldwide, as audiences discover new and interesting content.”
“As the models for providing content continue to evolve, Red Bull Media House is committed to engaging audiences with high-quality programming on the platforms that are relevant to them,” said Alexander Koppel, CCO of Red Bull Media House. “Digital options are an integrated part of our delivery system, and we look forward to sharing compelling content with Viewster’s expansive audience.”