Dutch still lukewarm about Netflix

Lifestyle Popcorn NetflixAround 10% of Dutch consumers say they will likely subscribe to Netflix when the streaming video services launches later in the quarter, according to Telecompaper.

Netflix is expected to launch in the country this September.

Around 25% said they have no plans to take a subscription and 30% said they have never heard of Netflix. More customers with a tablet are interested in Netflix: 18% of consumers with two or more tablets intend to sign up when Netflix prices align with those from other countries.

Among consumers with no tablets, the figure is at 6%. Those aged 20-29 were the most open to Netflix, with 15% saying they plan to buy a subscription. The Telecompaper study took place in July among 1,800 consumers.