As if the new football season didn’t come round fast enough, Britain’s top clubs are currently engaged in a series of pre-season friendlies.
Away from the normal restrictions of the collectively sold league and cup competitions, Manchester United is taking advantage of a pre-season friendly with AIK Stockholm to run a pay-per-view test.
In addition to broadcast on linear channels, Manchester United is running the last of its friendlies on PPV for a one off fee of £5.95.
The club already runs MUTV, available in a number of territories.