Game of Thrones breaks blinkbox records

Game of ThronesThe launch of season 3 of Game of Thrones on the Tesco-owned blinkbox has given the entertainment download service a 632% increase in sales revenue compared to the same day in 2012.

blinkbox has secured the third instalment of the HBO fantasy series in HD ahead of its DVD and Blu-ray release in February 2014. It is not available on rival services Lovefilm Instant, Netflix and iTunes, though can be found on Sky Go.

To celebrate having the epic HBO series, blinkbox installed a giant ‘dragon skull’ on a Dorset beach – a stunt which stunned locals and captured imagination online. The dramatic work was inspired by a memorable scene in the show which sees character Arya Stark (Maisie Williams) discover a dragon skull in the dungeons of King’s Landing. At this point in George RR Martin’s fantasy, the dragons are supposedly long dead, but it hints strongly at their return which is a key theme of the third season.