Available to its 1.5 million TiVo customers, it offers a wide variety of casual games that can be played directly on the TV and includes enhanced levels of player recommendation, personalisation and content discovery.
Virgin TV customers have already notched up over one million game plays on TiVo this year, and as a result Virgin Media is looking for more developers to join the platform. Creators of casual games are being encouraged to work through Two Way Medai, Virgin media’s app development partner.
Commenting on the launch, Virgin Media’s Charlotte Reece, said: “The introduction of Play Games will give causal gaming a great new look on TiVo and the addition of extra games will add even more entertainment to what is the UK’s most advanced connected TV service. With 1.5 million households across the country already enjoying all that TiVo has to offer, we’re giving developers access to a whole new audience and the chance to bring new ideas and even more fun to home entertainment.”
Two Way Media chief executive James Turner added: “Virgin Media’s TiVo platform makes it very easy for their customers to find and play games, and their growing subscriber base provides an excellent opportunity for developers to generate meaningful revenues from their games.”