Polish JimJam goes local

Polsat JimJamThe children’s channel Polsat JimJam has launched its own feed in Poland.

It shows programming selected for the market, including fully localised content and advertising, and is played out by Cyfrowy Polsat.

Commenting on the development, Louise Cottrell, VP affiliate sales for Chello Zone, said: “A dedicated feed of Polsat JimJam gives us freedom to develop the schedule for the local viewers and increase scope for partnerships in the region. We have already launched polish titles such as: Bolek & Lolek, Reksio and Country Mouse, City Mouse (Podróze z Aleksanderem i Emilia) and look forwarding to adding to the Polish portfolio over the coming months.”

Polsat JimJam has been available in Poland since 2007. Owned by Chello Zone and Polsat, it targets children aged two to six years.