India’s news and entertainment network TV18 Broadcast has launched ‘News18 India’, a 24-hr television news channel designed to give global audiences a window into the world’s largest democracy.
News18 India will be distributed in the UK and other international markets by IndiaCast, a strategic joint venture between TV18 and Viacom18 and one of India’s largest multi-platform content aggregators. Following the entry into UK, News18 India will be launching across the globe including key diaspora markets such as the US, Canada, Middle east and Australia.
Network18 Group, owner of TV18 and one of India’s largest media companies, is home to news brands including English news channel (CNN-IBN), English and Hindi business channels (CNBC-TV18 & CNBC Awaaz) and a suite of digital brands in the current affairs and opinion and financial news spaces.
Commenting on this, Raghav Bahl, Founder & Editor, Network18 said “India’s resurgence on the world stage is evident from the almost insatiable global interest in its present as well as its future. This presents a compelling opportunity to deliver a service that fulfills this need in a relevant manner and News18 India is our answer”
Adding further, B. Sai Kumar, Group CEO, Network18 commented “We believe that apart from mass entertainment, news can be another major growth driver for good quality Indian content, if it is distilled well for global audiences. News18 India is a pioneering and innovative service designed to do so and in the process bring the best in Indian journalism to households around the world in a unique way”
Speaking on this development, Rajdeep Sardesai, Editor-In-Chief, IBN Network said “It is an honour and a delight to be part of the launch of News18 India in the United Kingdom and bring India’s most credible and formidable news network to a global audience. At a time when the world is watching India, we hope to be the world’s window into India”
Anuj Gandhi, Group CEO, IndiaCast added “News 18 India fulfills the clear need in the International market for a comprehensive business & political news service focused on India. We are delighted to launch this service first in UK – one of the biggest markets for Indian Diaspora overseas, & one with very strong & entrenched ties with India. The addition of News 18 India is yet another step in step in IndiaCast’s portfolio expansion of brands for the Indian community overseas.”