Sky News enters Yahoo video partnership

Eamonn HolmesSky News has signed a new partnership with Yahoo! that will make video content from the news channel available to 6.5 million users in the UK and millions more worldwide.

An online hub will be created for Sunrise, the flagship morning show, presented by Eamonn Holmes and Charlotte Hawkins.

Three original co-commissioned series covering Politics, Tech and Business and a window to the Sky News live feed during breaking news events will also be made available.

Previously, content from Sky News has been restricted to Sky subscribers through Sky Go or the dedicated Sky News apps.

Nick Herm, chief operating officer, Sky News. “We are always looking for innovative and exciting ways to bring Sky News’ content to viewers across all platforms. Partnering with Yahoo is a fantastic way to highlight our unique coverage and programmes to new and existing audiences.”

Jean-Christophe Conti, Yahoo! Vice President and Head of Partnerships EMEA added: “As a leading news provider, Sky News is the perfect partner to deliver and co-create content on news, politics and business that we know our users want. Yahoo! supplies the cross-device platform and personalisation technology to ensure that Sky’s quality content is delivered to new and existing audiences in the most relevant way.”

Yahoo! is already the provider of email services to Sky Broadband.