OTT: an Irish perspective

ireland-flagIreland’s Magnet Networks chose to go down the OTT route as it couldn’t compete with the likes of UPC and Sky, according to Philippe Brodeur, director Aertv.

He added that its number had doubled following the switch from analogue to digital in October 2012 and it now finds that 30% of its traffic goes to mobile devices.

Furthermore, 91% of its content is consumed in the home.

In his view, live TV – sports, news and favourite programmes – is driven to connected devices.

“People will watch on the best device they have access to” and “it is not about the second screen, but sequential screen.”

Brodeur also said that Ireland was unique in having enacted a broadcasting act in 2009 that covers OTT linear TV.