Sony is bringing down its prices for 4K Ultra~HD sets in the US with prices starting at $4,999.
The new 4K TV sets were unveiled at CES in January. The new XBR-55X900A (55-inch) and XBR-65X900A (65-inch) will cost $4,999 and $6,999 respectively and are available for order online and at retail beginning April 21, 2013.
Sony is also announcing its 4K Media Player, the FMP-X1 (see picture), and video distribution service – both industry firsts.
“These new models will be arriving in homes just before the summer and are sure to bring the enhanced viewing experience of 4K TV to a whole new audience,” said Mike Lucas , SVP, Sony Electronics Home Division.
“Our TVs deliver a vibrant and natural picture that is four-times clearer than high-definition. As for content, these new sets enhance all of the video people are watching today, and this summer our 4K media player, followed in fall by the video distribution service will demonstrate how Sony continues to lead in bringing the 4K entertainment experience to viewers.”
This summer, consumers of Sony’s 4K UHD TVs can purchase the FMP-X1 4K Media Player bundled with 10 feature films and video shorts in true 4K resolution for $699. In the fall of 2013, users of the same 4K Media Player will be given access to a fee-based video distribution service offering a library of 4K titles from Sony Pictures Entertainment and other production houses.