MIPTV 2013 – Cannes. Rai World will present its new Rai World Premium channel at this year’s MIPTV.
The new channel will be available in the US on the Echostar/Dish platform as its first distribution territory.
This start for the channel has been achieved thanks to I.N.D. (International Network Distribution) of the Al Baraka Group.
In the near future, Rai World Premium will also be available in Australia, and negotiations are currently under way for cable distribution in the US, as well as in Central and South America and Canada.
Rai World Premium airs the best of Rai’s original drama, including Italy’s favourite and highest rating series, miniseries and soaps, such as ”Incantesimo”, “G.P. Doctor” and “Don Matteo”.
Rai World Premium joins Rai World’s package of channels for the international market. The key Rai World channels are Rai Italia (the flagship for Rai’s programming outside Europe) and Rai News 24.
Rai World is also responsible for the European distribution of the following general and thematic channels, Rai Uno, Rai Due, Rai Tre, RaiNews 24, Rai Storia, and Rai Scuola. They are available on various platforms across Europe.
“With our new channel, Rai World Premium, we want to make Italian drama known all over the world. It is another way to tell the life of Italy and Italians, through their history and the reality of contemporary society”, said Claudio Cappon, chairman of Rai World.
“Soon part of Rai World’s programming” added Piero A. Corsini, CEO, Eai World, “will be subtitled in two main languages – English and Spanish. Our aim is to continue to develop its presence in new territories for new audiences”.