MIPTV2013 – Cannes. Euronews has installed a ‘studio’ in the colours of the channel and MIPTV on its stand.
The Euronews-MIPTV studio will be used for broadcasts on the channel, the website euronews.com and on all digital platforms of the channel, as well as on miptv.com.
Giovanni Magi, permanent economics and business correspondent for Europe, will cover the news from MIPTV and will look at the latest technological experiments presented at MIPCUBE.
The first programme to come from the cooperation between MIPTV and Eurones is an interview with Laurine Garaude, director of TV Reed Midem, which will be shown on the channel and after that be available on-demand.
During a press conference at this year’s event in Cannes, Michael Peters, CEO, will reveal the new organisation that will enable the channel to rise to the challenges of a constantly evolving media environment. He will also present the channel’s ‘premium’ deployment strategy on YouTube.