Sporting milestone for Tricolor TV

The leading Russian DTH platform Tricolor TV has sold a record 250,000 subscriptions to the Tricolor-TV-Mapfootball channel Nash Futbol in the first quarter of this year.

As a result, and with the platform’s help, Liga TV, the company that holds the exclusive live rights to all the games from the Russian Premier League, hopes to be selling a million subscriptions a month within half a year.

Tricolor TV meanwhile predicts that the number of activations of Nash Futbol this year will be 1.7 times higher than in 2012.

Nash Futbol currently broadcasts 240 games a season, some of which are in HD.