Amazon’s Lovefilm has signed a deal with BBC Worldwide that will see a range of children’s content become available for members to stream instantly.
The new agreement will bring shows including The Story of Tracy Beaker, pre-school Teletubbies, family drama The Sarah Jane Adventures and the interactive live-action show Balamory.
The addition of this content boosts a library of TV shows for younger viewers on Lovefilm Instant, following content deals with other content providers such as Aardman, eOne, DHX Media, Disney and Saban Brands.
Chris Bird, director of film strategy at Lovefilm, said in a statement: “We are committed to bringing the very best in children’s TV to our ever-increasing audience, and are thrilled to have secured even more brilliant BBC shows for members to enjoy. We have got some of the best family programming around and look forward to entertaining fans of all ages.”
Lisa Rousseau, BBC Worldwide’s head of UK, Ireland and Pan European Television Sales, added: “More parents are turning to Lovefilm’s kids’ TV offering as a form of quality family entertainment than ever before and we are excited that this new agreement will see our award-winning children’s shows available to subscribers. This is a natural partnership for us and follows on from our previous content deals.”