Vevo lauches 24/7 music channel

Vevo TVLast week, Vevo launched Vevo TV, an advertising-supported internet television channel running 24/7.

Programming, features blocks of music videos and specials. The channel is currently available only in the United States and Canada, with other countries to follow.

Vevo TV is also available for a range of platforms including iOS, Android, Windows Phone, Google TV, Boxee, Roku and the Xbox 360.

The launch of a linear music channel is remarkable, as it marks a sort of return to the days of the original music channel, MTV, who lost most of its music viewing to online services such as Vevo.

The vevo.com website is currently available only in the US, Canada, UK, Ireland, Spain, Greece, Italy, France, Australia, New Zealand, South Africa, and Brazil.

Vevo is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media investment. There are more than 50,000 videos available on Vevo

Vevo offers music videos from three of the “big four” major record labels: Universal Music Group, Sony Music Entertainment, and EMI (now part of Universal). Warner Music Group formed a rival alliance with MTV Networks.