Chello Zone has launched its seventh feed of children’s channel JimJam to cover the Benelux region. This is the fourth localised version of the channel and will be dedicated to Dutch speaking viewers.
On air from March, the channel, which shows children’s classics such as Bob The Builder, Jakers: The Adventures of Piggley Winks, and Angelina Ballerina, will be transmitted via its platform partners in Belgium and the Netherlands including Ziggo, UPC Nederland, CAIW Media, Glashart Media and Delta Kabelcomfort, with further operators in discussion to take the feed in due course.
Louise Cottrell, VP affiliate sales, said: “JimJam continues to enjoy great global expansion due to our extremely popular line-up of stimulating and trusted quality programming. JimJam offers unrivalled access to some of the world’s best loved kids TV and we’re confident the new and enhanced Benelux feed will prove to be even more popular with audiences across Benelux.”
Chello DMC, the international provider of advanced playout and content management solutions, will provide the media handling and distribution services of the dedicated feed.
Rick Phelps, commercial director, Chello DMC in Amsterdam, added: “We are delighted to be working with Chello Zone to add a specific JimJam feed for the Benelux. This demonstrates JimJam’s increasing popularity in the region and enables Chello Zone to maximize the value of its strong brand in children’s television.”
Since its launch in 2006, JimJam has expanded across seven feeds and into more than 60 territories across Europe, the Middle East, Asia and Africa. The channel is now available in 13 languages to over 17 million subscribers worldwide.