Viacom appoints Toncheva in Moscow

Petia TonchevaNickelodeon and Viacom Consumer Products (NVCP) has named Petia Toncheva as senior licensing manager for Russia and CIS.

This is the first ever Moscow based licensing executive for the business as it drives brand extension in the emerging markets.

Based in Moscow and dual reporting to Elena Balmont, general manager, VIMN Russia & CIS and Dan Frugtniet, director, NCVP Russia, CEE and Israel, Toncheva will manage and develop licensing programmes across the Nickelodeon, Comedy Central and MTV portfolios for Russia and CIS markets.

As part of her role she will work directly with retailers and licensees and with VIMN’s Russian licensing agent, Riki Group. She will also manage the agent business on a day-to-day basis.

Toncheva joins NVCP from cosmetic brands and licensing company Clever Company in Moscow where she headed up the licensing direction of the business as marketing and licensing consultant