The Bulgarian media group Bulgaria On Air has signed an agreement with Bloomberg Television for the delivery of content.
Under the terms of the deal, the latter will become the main provider of news for Bulgaria On Air, which was launched on September 9, 2011 and is the only Bulgarian TV channel offering business and financial news and analysis.
Bulgarian On Air is based in Sofia and distributed terrestrially and via cable and satellite.
Commenting on the agreement, Bulgaria On air’s manager Viktoria Mitkova said: “in just over a one year, the Bulgaria On Air team has gained the trust of the Bulgarian audience. For us it is a recognition, but also a great responsibility, that we have in such a short time gained accolades from both the business community and media profession in Bulgaria. We believe that our cooperation with Bloomberg Television will improve the quality of our television product and make us even more professional.”