Chello launches new on air look

The CBS Chello Zone Channels Partnership has revealed a family of new on air brand identities for the portfolio, across all UK and EMEA channels.

From today (February 4), viewers across EMEA will see the new on air looks, created by Studio Hansa, which reinforces the distinct identities of each channel. The new idents were first shown on Broadband TV News last week.

However, in the case of the UK, the channels, which include Horror Channel, CBS Drama, CBS Reality and CBS action, will roll out the new visuals from early spring.

Commenting on the move, Chris Sharp, chief programming officer for CBS Chello Zone Channels Partnership, said: “Following the extension of the CBS Chello Zone partnership across some of our EMEA channels last year we are now in a position to refresh the on air look across the portfolio in all markets. The new look of the channels and the continued investment in quality content are the latest examples of the positive developments to come from this successful partnership.”