SPB TV, a provider of end-to-end OTT TV, IPTV, and mobile TV solutions is showcasing its technology of in-stream ad replacement at CSTB 2013 in Moscow.
This technology allows showing the customised targeted advertisements instead of general broadcast commercials.
According to SPB: “In many countries, including Russia and CIS, the OTT TV development is constrained by the unwillingness of the TV audience to pay for the exclusive TV content online. SPB TV presents to TV providers and content owners an alternative, more reliable and sustainable monetization tool for a TV service.”
“With the new version of SPB TV Media Platform 3.0, one can seamlessly and imperceptibly for TV viewers substitute the broadcast commercials with the selected video advertisements. Advanced monitoring tools help to collect the complete statistical data about the subscribers and set up ad targeting parameters, such as gender, age, location, device type, operating systems, preferred TV channels, and so on.”
“The effectiveness of advertising monetisation model has been proven by our own branded TV service – SPB TV mobile app,” said Kirill Philippov, CEO, SPB TV, “Since its launch in 2007 we have achieved truly impressive figures, like 21 million users around the globe and 500 million sessions. It was the introduction of targeted TV advertisements that allowed us to develop and improve our technologies, purchase new content and still keep SPB TV free for our users.”