Red Bee inks Samsung deal

Red Bee Media has entered into a multi-year deal with Samsung Electronics to provide rich metadata services for the latter’s new range of smart TVs for over 2,500 channels in 23 languages across 13 European countries.

The latter include the UK, France, Germany, Netherlands and Nordic region.

Commenting on the agreement, Patrick Tilliex, CEO Red Bee Media, said: “We believe that effective and personalised content discovery is critical to the future TV viewing experience and we’re very proud to be appointed by Samsung as the provider of rich metadata that will help to power the discovery solutions available on their new range of Smart TVs. We’re delighted to work with Samsung to deliver accurate, localised programme information that will really enrich and enhance the consumer experience across several major European markets and we look forward to developing our partnership further over the coming year.”