Sony Pictures Television (SPT) has named Nathalie Lubensky as senior VP marketing, networks.
At the same time, Tom Keeter has expanded his role as senior VP marketing, international distribution and international production.
Lubensky will manage the global marketing and branding initiatives for SPT’s networks portfolio that spans 159 countries and reaches more than 800 million homes.
Her responsibilities will include building local, relevant brands; expanding and pursuing new networks marketing opportunities as well as supporting advertiser sales for existing networks brands such as AXN, SET, Animax, SPIN, ONE and MAX and their brand extensions.
Keeter, who served as senior vice president marketing, EMEA since 2007 has expanded his role to include oversight of all marketing efforts that support SPT’s international distribution and international production businesses outside the US and for the US Hispanic market.
Lubensky most recently served as senior VP, affiliate marketing for media networks across Disney and ESPN.